ORGANIC CHAIRS, FISH LEATHER AND INTERACTIVE CLOTHING
INNOVATION, DESIGN AND SUSTAINABILITY THE NEW MANTRA OF EUROPEAN DESIGNERS

Circular economy, digital production, high performance materials, social innovation and craftsmanship 4.0:
7 interactive video meetings will be discussed at FuoriSalone Digital from 15 to 21 June 2020
63 innovative projects created thanks to the Worth Partnership Project will be presented for the first time

Organic seats that are nourished to reach the desired shape, glass objects for home decor derived from special waste, new alternative materials to animal skin derived from fish, illustrated children clothing that are enriched with new content through an augmented reality and interaction with an app: Recycling, sustainability and advanced use of technology confirm the mantra at the heart of creativity and innovations experienced by the new generations of European designers who, under the Worth Partnership Project, an initiative financed by the European Union COSME programme, will be online from the 15 th to 21st of June to tell their projects and concepts behind.

Re-inventing design in a changing world
7 video meetings for 7 topics for 7 days: to discover Worth Partnership Project and how European designers have interpreted themes such as the circular economy, digital production, the use of high-performance materials, social innovation and craftsmanship 4.0 just connect to FuoriSalone TV, from 15 th to 21st of June 2020. Every day, at the same time as the live video on FuoriSalone TV, the protagonists of the projects and the international experts who are part of the Worth Community will be available on Zoom to answer questions, curiosities and exchange experiences.

WORTH Partnership Project is the four-year project funded by COSME, European Union Programme for the Competitiveness of Enterprises and Small and Medium-sized Enterprises (SMEs), which promotes transnational partnerships between designers, creatives, manufacturing companies (SMEs) and tech firms to develop innovative and design products. In particular, the 63 winning projects on air on FuoriSalone Digital are the result of the Second Call of the WORTH Partnership Project and involve 144 partners from 24 European countries.

“WORTH Partnership Project – commented Anna Athanasopoulou, European Commission Head of Unit for Tourism, Emerging and Creative Industries, DG for Internal Market, Industry, Entrepreneurship and SMEs – has confirmed itself as the ideal incubator for exploring creativity and innovation and encouraging sharing of knowledge and skills between designers, traditional and digital craftsmanship and the manufacturing industry. With the aim of helping small businesses integrate creativity and innovation in the way they produce goods or provide services, so that they grow and remain competitive on the market. “

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