Artificial Intelligence (also known as AI) is the ability of a computer to perform functions and reasoning typical of the human mind in a completely autonomous manner. The transformative role of this incredible technology can be very helpful for designers and brands, as it, for example, can help to create new fashion designs and customised products depending on the customer needs and requests.

AI can help creatives to develop a new design that follows the market trends, this is possible thanks to AI-powered algorithms that are able, for example, to identify popular colors. The artificial intelligence can be also helpful in inspecting low-quality fabrics, which is an important task for every company that operates in fashion industry. Last but not least, AI can enable more engaging experiences and tailor-made services for the customer.

The ecommerce platform Yoox Net-A-Porter, for example, last year closed a three-year partnership with AlmageLab, a prestigious Italian research centre on artificial intelligence at the University of Modena and Reggio Emilia, creating a research programme that aims to completely revolutionise the online shopping experience starting from Visual Search and Virtual Try On.

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