WORTH FIRST EDITION WAS A SUCCESS. WHAT’S NEXT?
With €643 billion and more than 7.6 million people employed before the Covid-19 pandemic, the creative industry is one of the most vital sectors of the EU economy, capable of driving important changes driven by the more positive aspirations of new generations, such as the adoption of a more sustainable and inclusive modus operandi. Committed to supporting the sector, the EU has long made available a number of tools, including the WORTH Partnership Project, which has just completed its first edition and is about to launch its second, which will run until 2025. The aim? To revitalise Europe’s creative industry sector and help it face future challenges.
Funded by COSME, the European Union’s programme for the competitiveness of small and medium-sized enterprises, WORTH Partnership Project is the largest creativity incubator in Europe that concluded its 4-year programme with 152 projects supported in 4 years, more than 2,600 creatives from 38 EU-COSME countries active in the design, fashion & lifestyle sectors who joined transnational partnerships, 2. 300 hours of tailor-made mentoring and consultancy by more than 40 international experts, 590 Enterprise Europe Network offices linked to the selected partnerships to foster their growth, 3 B2B matchmaking events, a community of more than 20,000 members and more than 1500 publications. At the heart of the programme is the promotion of transnational collaborations between creative people and the tech sector.
“6 out of 10 partners continue to work together, which shows how well the four-year WPP programme has been able to spark lasting collaborations and develop business-building capabilities. In particular, collaboration between the creative sectors and the technology industry has been fostered given the vast potential that AI, augmented reality, IoT and 3D printing offer the creative and cultural industries in terms of content creation, services, distribution and end-user relations,” explains Korina Mollà, WPP coordinator
All winners were able to face the market on the stage of two of the six international trade fairs in which WPP participated: the 3 FuoriSalone of Milan Design Week, the 2 Dutch Design Week and the special WORTH closing event, achieving a visibility of 725.000 unique visitors, over 9 million contacts through the online/social media campaign and more than 500 publications.
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